A pocket listing (so called Off market) means selling a property discreetly, without public advertising.
This strategy offers several advantages for selected homeowners.
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First, it ensures privacy ideal for high-profile owners or private residences where discretion is essential.
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Second, it gives more control: only verified and serious buyers are introduced, avoiding unnecessary viewings.
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It also allows a soft market test, helping to evaluate buyer interest and price positioning before a wider launch.
Of course, the main limitation is time: with reduced exposure, the sale process can take longer. Yet, in some cases, this method proves surprisingly efficient.
For example, we recently sold a villa in Moltrasio through an off-market approach. There was only two private visits, and the deal was successfully closed.
Even large platforms have started recognizing the demand for discretion. For instance, Immobiliare.it has recently launched the “Secret Listings” feature, offering users access to off-market opportunities that are not visible on public searches. This shows how the off-market segment is becoming an established part of the Italian property landscape.
If you’re considering selling or buying discreetly on Lake Como, our team can guide you through every step of an off-market transaction - from valuation to closing - with complete confidentiality.
Contact us to discover our current off market listings on lake Como or discuss a tailored strategy for your property.
About Us
Best Como Immobiliare operates from offices in Tremezzina and Como city. We are licensed real estate agents and locals who live and work on Lake Como. We are here to provide support both during and after your property purchase.
For all inquiries, you can contact Pietro Bianchini, English-speaking realtor +393382616725 (also WhatsApp) or email: pietro@bestcomo.com
